product management | product (UX/UI) | marketing strategy
THE CLIENT.
Outcome Health is a point of care digital content platform that exists in hospitals, doctor’s offices, clinics and infusion centers across the United States.
THE OPPORTUNITY.
Outcome Health’s Exam Room Wallboard exists in hospitals and clinics around the country. Its main intent is to passively educate patients while they’re waiting in the exam room without user interactions through static posters that slide every 20 seconds. There was an alternate mode of the product that allowed healthcare professionals to open a series of 3-D anatomical models to walk a patient through their condition. But, due to poor UI, training, and limited use cases for models, this interactive experience was not used often. Outcome Health tasked us with brainstorming new functionality in the wallboard and a new experience overall to get more user engagement from both patients and their physicians.
exam room wallboard user flow
THE PROCESS.
We began with discussions with specialists across a variety of categories, like cardiology, rheumatology, and endocrinology, and then mapped out and vetted new user flows that made sense into a healthcare professionals typical engagements with patients in exam rooms. We started with a very defined “Enter consultation mode” button in the passive mode of the product, and within that mode, we laid out new entry points as patients may already be diagnosed with their condition or already on treatment. Every patient is unique and we wanted to make sure we covered on as many types of patients as possible. We also designed new tools within the wallboard to support very specific conversations, like patients’ risk of AFib, organs effected by different classes of treatment for type 2 diabetes, and assessing the severity of RA condition within patients while discussing new treatment options.
HCP Screener tools
THE results.
This new User Experience changed the fundamental idea around this product by making it a device for both patients and healthcare professionals. This new experience gives healthcare providers a tool to help diagnose, provide health management and treatment options for a variety of patients who are in different stages of their individual healthcare journeys. Outcome Health saw an uptick in engagement in these devices, seeing a 42% increase in user interactions in the first three months. This was attributed to a more defined and friendly UI, new communication channels and training via marketing, and overall user research to help understand what healthcare professionals need in these settings and want to see for their patients.